About Us


Headquarters and Corporate Network


Nenglong Group, headquartered in Seattle, USA, serves as the strategic and operational center of the company.
Since entering the Chinese market in 2005, the group has consistently focused on the food and catering industry.


In China, the group has successively established:

  • Xiamen Nenglong Industrial & Trading Co., Ltd. (South China Marketing Center)
  • Central China Marketing Center (Shanghai)
  • Weihai American Nenglong Food Co., Ltd. (China Production Base)
  • North China Marketing Center (Beijing)
  • Shenzhen Zequn Frog Industry Co., Ltd.

In addition, marketing and R&D centers have been set up in all major cities, creating a nationwide sales and research network.


Production Site in Weihai

American Nenglong Food Co., Ltd. is located in Rongcheng, Weihai — a region known as the “Food Capital” of China.
The factory is situated in the Weihai Economic Development Zone, covering more than 53,000 m² (80 mu), and is equipped with:


  • Four HACCP-certified production workshops meeting export standards
  • A cold storage facility with a 5,000-ton capacity
  • A first-phase plant covering 10,000 m² of production space
  • An annual production capacity exceeding 10,000 tons

The company operates its own eggplant planting bases in Guangxi and Fujian, along with bullfrog breeding farms.
This creates a fully integrated value chain — from raw material cultivation and livestock breeding to processing, storage logistics, and sales — ensuring stable and high-quality products.


Founding and Development


Since its establishment, American Nenglong Food Corporation has adhered to its vision:


“To develop delicious, healthy, and convenient foods, so that more people can enjoy high-quality moments of delight.”


With investment and technical support from its U.S. parent company, the firm has introduced advanced production concepts and management methods.
In its early stages, the company focused on the development and production of:


  • Self-heating ready meals
  • Hotpot soup bases
  • Specialty sauces
  • Various hotpot ingredients (beef and lamb slices, seafood, soy products, dumplings, etc.)

Thanks to their easy preparation, diverse flavors, and consistently high quality, the products quickly gained popularity — not only at household dining tables, but also in restaurants, outdoor catering, and exports.
Through its professional team, modern facilities, and continuous process optimization, the company has steadily grown and evolved into a global player.


Milestone

Introduction of self-heating ready meals, popular among young consumers
2003
Entered the Chinese market, establishing marketing and R&D centers in South, Central, North, and East China
2005
Started exporting to Southeast Asia and North America
2008
Developed sustainable packaging solutions to reduce single-use plastics
2015
Entered the household market with own brands '哈鲜 JOYFISH' and '潘大龙 PANDALOONG' for ready meals; sold via e-commerce and supermarkets
2016
Commissioned a new highly automated production center with an intelligent warehouse and logistics system
2019
Operating in over 30 countries and regions, with more than 1,200 employees
2023
Founded the European sales company J.J Art (DE) GmbH in Germany and the production base BASE ORIENTE S.L. in Spain — official entry into the European market
2024

Our Values


  • Innovation - Continuous investment in R&D to set trends in the food industry
  • Quality -Strict compliance with international standards such as ISO 22000 and HACCP
  • Sustainability - Eco-friendly production, resource conservation, and reduction of the CO₂ footprint
  • Customer Satisfaction - Market-oriented, customized solutions for our clients

Outlook for the Future


Under the strategic leadership of the Seattle headquarters, the Nenglong Group will continue to expand its global presence and drive digital transformation.
Through continuous product innovations, we aim to enter more markets and delight consumers worldwide.


Our Goal


To become one of the world's leading full-service providers for food and gastronomy - so that everyone can enjoy the high quality and unique taste of Nenglong.

Address
J.J.ART (DE) GmbH
Walter-Kolb-Straße 9-11,7 Stock
60594 Frankfurt am Main
Contact
Telephone: +49 69523659
Fax: +49 69537665
Email: info@jj-art-gmbh.de